Never underestimate the power of a math-obsessed athlete with an innovative idea.
Jim and Mieke Meyer, Quarq’s founders, moved to Australia in 2006 for her to work on an MBA and him to focus on triathlon. Jim wanted a power meter for training but couldn’t find one that fit his needs or budget. So, with his background in mathematics and passion for tinkering, he decided to start his own power meter company.
As a result, Quarq – a hip misspelling of the word quark, which is a fast-moving subatomic particle – was founded in 2006. The next year Quarq established its factory in Jim’s hometown of Spearfish, S.D., and demonstrated prototype power meters at InterBike trade show in Las Vegas. In June 2008, the company shipped its first power meter. The CinQo, pioneered the tool free replaceable battery and was one of the first power meters with ANT+™ wireless communication.
n 2009, Quarq replaced the CinQo with the CinQo Saturn – named for the ring of Saturn that encircled the power meter spider’s arms. Under an agreement with SRAM, the CinQo Saturn was also fitted to SRAM’s S900 crankset and marketed worldwide as the SRAM S975.
Fast forward to May 2011, when Jim and Mieke Meyer officially signed the papers that would make Quarq part of SRAM LLC. When the pen was lifted, Jim reached into his backpack and handed over a previously secret power meter prototype, which was a complete departure from previous designs. SRAM’s expertise in mechanical and electrical engineering helped to deliver the groundbreaking SRAM RED Quarq Power Meter, which remains the first and only power meter in a groupset.
Introduced in February 2012, the SRAM RED Quarq Power Meter featured lighter weight, a lower profile and +/- 1.5% accuracy, and introduced the CR2032 battery, LED, visible ANT+™ ID, Power Balance™ and Omnical™. The RED power meter and a close relative, the Quarq for Specialized Power Meter, would help power victories in the world’s top cycling and triathlon events including the Elite Men’s Time Trial and Team Time Trial at the 2012 UCI Road World Championships and Pete Jacobs’ runaway victory at the 2012 at Ironman® World Championship in Hawaii. Indeed, power is now an essential tool for pros as well as thousands of riders seeking to reach their potential in training, races, centuries or ‘sportive events.
In 2013, Quarq continued to define bicycle power meter development, announcing the ELSA R and RIKEN R power meters, which deliver next level performance, versatility and ease-of-use in a sleek new design for today’s high-performance road racing, triathlon and cyclocross machines.